The Content Network is one of the most overlooked volume advertising opportunities in the world. That’s most likely because it can be so hard to understand and leverage…

It’s really nothing like SEARCH. Jered is our resident Content Network Guru at RocketClicks.com… have a listen now while you’re thinking about it please:

*THE CONTENT NETWORK CURSE:
http://www.payperclicksearchmarketing.com/r/dCURSE.php?NTA0y

All my best,

Glenn Livingston, Ph.D.

CEO, Psy Tech Inc.

This is gold from the guy, pictured above, Glenn Livingston. In this interview Glenn is talking to one of his managers, a very bright young guy.

Subject: FREE MP3: the content network curse

I think you’re going to kiss me for this short paradigm changing Adwords MP3 (spread it around please)

FREE MP3: The Adwords Content Network Curse http://www.ContentNetworkCurse.com

Among other things, when you here this 25 minute interview with Jered Klima (one of our high level managers who manages more spend on the content network than anyone I know), you’ll see:

• Why you should probably NEVER SPLIT TEST 2 different
  content network ads
• Why you should never NEVER turn a good content network campaign
  off, even for an hour

Seriously, the content network is a whole different animal and there are some very significant insights Jered’s been sitting on which you won’t hear anywhere else. (He starts with some basics, but it quickly gets VERY interesting)

FREE MP3: The Adwords Content Network Curse http://www.ContentNetworkCurse.com

More Gold from Glenn Livingston, pictured, for advanced marketers.

Watch the 6 minute video below to see the EASIEST way to get a handle on content network themes and instantly develop your adgroups with almost no effort!

*FREE ADWORDS VIDEO: Content Network AdGroup Theming Technique:

http://clicks.aweber.com/y/ct/?l=55rRu&m=1e9DbnUKBN3_Sv&b=Jdt6mvQxaipw2xjbkYvYHA

The AdWords Content Network is often cited as both the largest advertising opportunity in the world AND the least understood. The reason it’s so difficult for most advertisers to make profitable is because targeting is done by THEMES, not individual keywords.

Great post here from marketing guru Perry Marshall…

My morning commute – from bed to library, where I write is about 18 feet. Beats 18 miles, believe me. But there is one disadvantage (isn’t there always a potential disadvantage with everything?):

I can roll out of bed at 7 or 7:30, throw myself into my work and not even look up until 10 or 11 o’clock. So much to do, so much to do…. like the Dunkin’ Donuts guy says, “Time to make the donuts.”

It’s REAL easy to not stop and center myself first.

I’m in Dan Sullivan’s Strategic Coach program and the #1 thing they teach in Coach is: “Positive Focus.” Namely, that you start every interaction, every meeting, and every day with this question:

• “What’s GOOD?”
• “What’s good right now?
• What positive thing happened yesterday?
• What positive thing happened today?
• What do you appreciate about the person you’re talking to right now?”

The Strategic Coach guys finally got through to me. A couple of months ago I started a new habit. I take out this teeny little Moleskine note book, it’s maybe 2 inches by 3 inches – and I write down something positive. First thing in the morning.

That all by itself isn’t enough. I don’t know anyone who prays or meditates who doesn’t think it’s the most healthy thing they do all day. But writing down one or two or three sentences in that tiny notebook is what gets me STARTED.

If it was a BIG notebook and I had to write a couple of paragraphs, it would never get done. My brain’s a little sludgy at 7:30 in the morning. But I can do 2 or 3 sentences. The thing we all have the hardest time doing is getting started. Writing down two or three things that are positive, that’s the first 20%.

Now the train is rolling down the tracks.

As you know, one of the things I like to do best is crank out a nice juicy rant. Gets my brain cells boiling, and everybody else’s too. Some of that is driven by my perfectionism and it’s great to be able to find the fly in the ointment. It’s why I’m good at solving problems.

But too much perfectionism can be its own curse, as we all know. Everybody I know who runs an online business is at least a little bit obsessive and you want that obsessiveness working for you, not against you.

Namely: Solving problems and moving forward, not uselessly grinding away on “the way things ought to be.” Also, gratitude is a GREAT reminder that most of the challenges you’ve faced in your life, you HAVE solved. (Right?)>/p>

You might be facing some stiff opposition today. So remember that all your victories will be built on a foundation of what’s good, not what’s wrong in the world. Start with something positive RIGHT NOW, and Seize the Day.

Perry Marshall

A member suggested the following ad and I gave him the following feedback (below) which may be useful in a wider context…

Headline: Sack your boss

Description Line 1: Legitimate non MLM online business

Description Line 2: Great company with great rewards

Display URL: www.blahblah.com
Hi Bill,

A couple of quick suggestions regarding your example ad. I know your ad was possibly only a “roughy” but still this might be helpful. Here’s how I would modify it …

Sack Your Boss

Legitimate Non-MLM Online Business

Lucrative Company. High Commissions

www.blahblah.com

And here’s why …

Words like “great” and “top” are quite meaningless in their generality. “Lucrative” and “High” are more specific, descriptive, impressive.

There’s an old saying in journalism on the topic of specificity in headlines.

Don’t say: “Dog attacks child”.

Do say: “German Shepherd Mauls Girl, 4″.

(More specific and emotive)

Lastly, try and place your keywords in the headline. So, if your keyword is “work from home”, then your headline would be (you guessed it) “Work From Home” thusly …

Work From Home.

Legitimate non-MLM Online Business

Lucrative Company. High Commissions.

www.blahblah.com/Work%20From%20Home

Why? You’ll get better scores and relevance from Google. Plus they’ll bold your keywords in the ad.

I have also found that the term “Recession-Proof” works really well in ads.

so …

Work From Home.

Legitimate non-MLM Online Business

Lucrative Company. Recession-Proof.

www.blahblah.com/Work%20From%20Home
cheers,

Zoe.

Google rewards you for having a URL that closely matches your keyword. This will give you a higher quality score and the keyword will be in bold font in the ad. So, you can drop the www and add a sub domain in your display url.

For example, if my keyword was Amway, my display url might be www.NoBossJob.com/Amway

This allows me to pop in “Amway” one more time for relevance and to please the Gods of Google.

Let’s say your keyword phrase was “mortgage classes” in a campaign called “Real Estate” Your destination URL could be…

http://www.NoBossJob.com/?site=MortgagePro&t=RealEstate-mortgageclasses

and the display URL could be…

Mortgage.e-bizonline.com

or

e-bizonline.com/Mortgage (it depends if you have enough characters to fit this in [35max] … that’s one reason to leave the www off)

Don’t forget to capitalize letters in your display URL to make it more readable. According to studies, when people scan the ads, the headline is the first thing they look at, the URL is the second and the body of the ad the last. Most people forget to make the URL look good.

So my disply url would read like this… e-bizonline.com

Not like this… www.NoBossJob.com

See how the first one is easier to read because the capital letters differentiate and highlight each individual word. Placing the keyword into the various parts of the ad can be a very laborious task. The first way is to use Google’s Dynamic Keyword Insertion (DKI) options. The word on the street, however, is that Google will penalize you for using this. Too many people have written generic ads and used huge keyword lists to spam adwords.

So the solution is to use a tool to merge your keywords with your ads and build your campaign. I use Excel, in combination with Adwords Editor.

CCPro member Dave Perry suggests a free tool… oooff.com/scripts/adwordsCampaignBuilder/demo/ (you would need to use this in conjunction with Google Adwords Editor).

Dave suggests the best commercial tool out there is Speed PPC www.speedppc.com It is expensive, I don’t own it but all the reviews are excellent.

On 03/04/2009, at 10:46 AM, Zoe wrote:

Hi Sean,

It was great to speak with you today.

The video marketing training by Aaron Parkinson that I recommend to people wanting to get going on video marketing is in the back office, under the Training tab, in the Training Calls section. It is was recorded by Aaron Parkinson on the 7th of January this year.

I also strongly suggest you watch the new business planning webinar (it is held live every week) and you will be sent a training schedule every week by CCPro with times and instructions to attend the calls. It will help you make a decision re positioning in WMI.

Recommended resources to read to get you started:

• “Secrets of the Millionaire Mind” by T Harv Ecker
• “The Four-Hour Work Week” by Timothy Ferris
• “Magnetic Sponsoring” by Mike Dillard

I can’t recommend this reading list highly enough. The “Magnetic Sponsoring” book is particularly good in terms of teaching you about branding and positioning and leadership. It is brilliant. You can purchase that product through our affiliate link if you like.
We make a commission on that sale www.FutureAtHome.com and when you have bought products from Magnetic Sponsoring, you will automatically get you own affiliate account set up for you, which you can use to market to your own list and make commissions on (that is the point at which you start making money in your sleep!).

Mike Dillard is a legend. Really inspiring person.

It was hard not to behave like a giddy teenager when I met him. Really lovely guy. I have digressed a little on my list, but given that you are “offline” a bit at the moment, there will be plenty of things to keep you going here. And it is good (and important) not to get too bogged down in front of the computer. The reading is a valuable opportunity to get away from the screen.

This should keep you out of trouble for a bit. Let us know when you are on Skype, and when you are ready for a call, and I can schedule one.

Cheers,

Zoe

On 30/03/2009, at 9:13 PM, Audra wrote:

Hi Zoe,

I will do a lot more research on WMI and the M2 level whilst I am away. I will be recording lots of stuff on my MP3 player and taking some notes whilst I’m lazing on the deck chair by the pool!

This may be a difficult question to answer – but what sort of budget should I look at when I start PPC. I’m trying to map out a bit of a plan of action.

Thanks,

Audra

On 30/03/2009, at 10:13 PM, Zoe wrote:

Hi Audra,

Great question re budget. I’ll give you a couple of tips. You will hear these from the Urban Cowgirl. I suggest you listen to all of her stuff that’s in the back-office. She’s also got her own website theurbancowgirl.com. Make sure you start listening at the basic info and work your way up.

Now here’s some tips. Keep these up your sleeve until you’re ready to go. Don’t worry if it doesn’t make sense yet. It will after you get an overall grip on everything.

1. Start small, say $25 a day. Why? Save money. More money won’t make it work better.

2. Only run the campaign in the USA (for starters). Why? The less variables the better.
3. Only run the campaign on these days, in order of priority… Tuesday, Monday, Wednesday and Thursday. Why? These seem to be the most responsive days. So if you can afford $100 a week I’d run it $33 a day Mon-Wed. If you can afford $40 a week, run it only on Monday. If you can afford $200 a week run it $50 a day Mon-Thursday. Why? The reason is because you get more serious clickers on Monday-Thursday. I’ve found Monday and Tuesday especially good. This is because people have Monday-itis and they are p’d off and looking for something different. Sound familiar?



4. Only run the ads from, say, 6am-midnight. Why? After midnight is crappy traffic. You get a lot of looky-loos. You can alter these settings in “campaign settings”.
5. The good news is it’s important to start small and build your campaigns up. Why? A Google campaign in its infancy is like a little bonzai tree. You have to water it and fertilize it and weed it and prune off the stuff that’s not working. You have to tend to it regularly and at short intervals, to make sure it doesn’t get away from you. Generally things will happen very slowly. If things are going too slowly (eg low click through rate) then you change the ad and see if you can keep the CTR above 1%.
6. If you use the Coffee House Letter and the following ad, you will almost certainly have a CTR above 1% …I Left Herbalife After I Read The CoffeeHouse Letter And Found A Lucrative Alternative. www.YourWebsite.com

   or

   I Struggled at Herbalife Then I Read The Coffee House Letter And Found A Lucrative Alternative. www.YourWebsite.com

   Keywords: herbalife, herbal life, herbalife com, www herbalife, etc etc.But make sure you bunch these keywords in their own single adgroups with all match types. Or another suggestion is just [exact] and “phrase”.

   That is don’t necessarily use broadmatch. Some people (including David Schwind) suggest this because it negates, to a large extent, the need for – negative keywords. Gives more exact results.

   For example:
   Herbalife AdGroup:
   “herbalife”
   [herbalife]

7. Don’t put a whole bunch of non-related keywords all in the same group.
   
   eg: Don’t do this … Herbal Life AdGroup:
   
   MLM
   
   home based business
   
   herbal life
   
   [herbalife]

   Each of the above should be in their own ad group, for search. Why? Easier to manage, more specific and measurable results. Simpler for Google to find your keywords and “know” what you want.

8. Bid $1.01 or more early on (Herbalife is an expensive word. Other MLM’s are a lot cheaper). You can try other MLM companies with the same ad but just change the keyword. For example…I Struggled at Monavie Then I Read The Coffee House Letter And Found A Lucrative Alternative. www.YourWebsite.com
9. You can bid a little higher early. Why? That’s so you get a high ad position 1-3. That way you get more lazy clickers. People who are a bit click-happy. But that’s okay because in the early days what you are trying to do is prove to Google that your ad and page are “relevant” to the searchers. High CTR (click through rate) is basically what Google is looking for. Once you get a high CTR (and 1000 impressions) Google says … “cool you’ve got a good ad that is liked by our searchers. You have passed the test. Here are the keys to the kingdom”. And they will generally give you more traffic for less. Then you can drop your bid and drop your ad down to positions 4-7 and still get excellent traffic but with cheaper bids.

10. Oh and one more sneaky trick. Herbalife is a trademark so you can use HerbaIife with a capital “i” for the L in HerbaLife. This is so you trick their spell checker. It thinks the word is Herbaiife. This trademark stuff applies mostly in the USA.

best wishes,

Zoe

A lot of your success in life often comes down to the way you view things. Many people view their problems and feel burdened by them.

In my life, I’ve sure done that plenty of times. You think of your problems, and you create more of them because what you focus on expands.

That’s just the way it works. But I heard about a brilliant book the other day called Spiritual Economics by Eric Butterworth and he was saying that one should look at every problem as a project.

A project – now that’s a unique idea. Projects are fun. Projects are things we love to sink our teeth into. Projects are things we can complete.

Take a moment and list your problems on a sheet of paper. Here’s a sample list which may be relevant to CCPro business owners…

• not enough leads
• don’t like my web site. It’s not getting me enough leads.
• overwhelmed
• not enough time to work on my business
• need more money for marketing
• stuff around the house needs fixing & etc…

And now take a moment to think of them as problems. Feel the burden on your back… like a camel who has to carry a 450kg bag across the dessert. Now twist your mind around and start thinking of all of these things as “projects” you can get your teeth sunk into. And think creatively.

1. How could you use your time differently in order to be more productive?
2. What are you doing that you could get somebody else to do?
3. How could you free up more time to work on your business?
4. Could you pay someone to do stuff around the house?

I think you get the picture

Projects are fun. Ok – time for us all to start working on more projects.

cheers,

Zoe

On 03/04/2009, at 2:49 PM, Frank wrote:

Hi Guys

Really need to get my landing page sorted and was wondering what to do about domain … is it necessary yet? And secondly the Paypal options … is this the best way for us to go in Aust.

Then what do you suggest the best way to start getting this out there?

Cheers,

On 03/04/2009, at 2:36 PM, Zoe deLuca wrote:

Hi Frank,

Re Paypal, I did go with Paypal. But CCPro advises against it because they can be very uncooperative, for no apparent reason. Eway is a new way to go in Australia and New Zealand. It’s now recommended by CCPro for Aust and NZ. I was talking with the head IT guy at the CCPro event the other day. He was very pleased to see Eway come along. But I’ve checked it out and it does seem quite expensive and more complex than Paypal. It’s up to you. Check out the back office and choose Eway or Paypal. I’ve got to say I haven’t had any problems with Paypal. They’re cheap and EVERYBODY is comfortable making a payment to Paypal. Follow their instructions regarding “verifying” your account and you should be okay.

Re landing page. It is important to choose a good domain name. I will send you a message I sent earlier today to Sean ….

Hi Sean,

In answer to you question … “how to change the name of your website”. To change the name of you website you go to GoDaddy.com and purchase a name that you think is good. Ours, as you may know, is NoBossJob.com/thankyou.php

I chose that name because it “describes” what I am offering very well “www.NoBossJob.com”

So the name, “FutureAtHome.com”, is like an advertisement for the opportunity. It’s very descriptive and attractive for people looking for an auto biz they can run from home.

It works really well in, for instance, a Google ad.

Looking for a home based business?

• I was too. Now I make 20k a month.
• Full training.
• Unique product.
• Lucrative.
• http://NoBossJob.com/thankyou.php

The beauty of FutureAtHome.com is that you don’t have to explain, in your ad, that your business opportunity is automated, web-based or that it involved sales, because all that info is inferred in the name of my website.

So try to choose something similar. Like autobusinessonline.com or autopilotbusiness.com autoonlinebiz.com, onlinebizinabox.com etc. Use your imagination. Don’t worry if it’s not perfect because you can change at any time.

Do not choose names like bigmikesbigbucks.com or stuff like that, which sounds unprofessional. Also, personally, I think names like 6figureguru.com and makemillionsonline.com and names like that are very “last year” and “hypey”. Big turnoff. You can bet your right arm that anyone advertising a site called heybigspender.com or richbeyondyourdreams.com, is actually broke or close to it .

I may be wrong but that’s what I think people “out there” would be thinking (the “yeah right” factor).

NoBossJob.com/thankyou.php is subdued and down to earth.

Of course one of the best names you can call your website is your own name. Our sponsor is Ann McLaren. Her website is annmclaren.biz and she is the top perfroming female in the company. I am going to try using FutureAtHome.com in our ads and see if that helps. Having your name as our website is personal, and brands you as a leader and someone not ashamed to let everyone know who you are. Very effective.

Then you have to mask that name and forward it to www.oneyearplan.net/sean …. etc etc. It’s all a bit convoluted. You just have to get your head around masking, forwarding, domains, urls etc. It will kind of make sense after a while. I’m probably getting a bit old for this stuff now

The best thing I found was when I rang GoDaddy.com, after I bought a domain. They were actually really helpful. Just ring them and say you want to mask and forward www.oneyearplan.net/sean etc. to www(yournewgodaddydomain).com. The guy I spoke to told me what to do and it was fixed in minutes. This was after days of trying to figure out their system on my own.

best wishes,

Zoe

Best way to start getting it out there is via Google but it also costs and it is quite a learning curve. If you have done any marketing before try that method first, whatever that was. If it’s all new take a good long, slow and considered look through the option available in the back office. See which one resonates best with you. For me it was Google. But for you it might be newspapers, or video or article marketing etc. There are heaps of options.

• Facebook
• MySpace
• Press Releases
• Article Marketing
• Squidoo
• Blogging
• Google
• Video Marketing
• Banner Advertising
• Forum Marketing
• Directories
• Free Classifieds
• Ebay
• Ezine Marketing
• Warm Market Email
• Newspapers and Magazines

But I have to say Google is the best. All the top earners swear by it.

To be honest, I’d be getting Perry Marshall’s Definitive Guide to Google Adwords and starting there. That’s what I did and I never looked back. Here is a link to his five day free training which you can check out before you purchase his definitive guide… http://perrymarshall.com/cmd.php?pg=zdeluca

Then you can get training and advice specific to CCPro from The Urban Cowgirl, Cherie Evette, whose training calls are recorded in the back office under the training tab. She is contracted to CCPro and is an absolute Google Goddess. Her calls are very, very good. Because they are specific to CCPro, our business. She’ll give you all the stats you should be hitting.

Remember it will all seem too much for a start. That’s because it is too much for a start. You have to give your subconscious mind time to absorb all the new info. Eventually it becomes accepted/second nature.

Slow and steady wins the race. Do 40-50 minutes then have a ten min break, or you will drive yourself nuts and start going round in circles. Try to be patient. Things will happen, but not as fast as you want (in my experience anyway).

On 03/04/2009, at 5:22 PM, Zoe deLuca wrote:

Hi Frank,

Pls see my feedback [in brackets], below, within your text.
best wishes,

Zoe

On 03/04/2009, at 4:24 PM, Frank wrote:

Thanks Zoe

Thats really helpful. Been dabbling with the social media sites but mainly trying to get my head into writing about myself…. very confronting….. but also helps with the Millionaire Mindset and goal setting and self belief, not to mention more social interaction and putting oneself out there [Zoe: yeah, at the end of the day, just be yourself. Big mistake most people make is they try to be "impressive"].

Have been following Erika Hurricat and love her commitment to the cause [Zoe: I'll have to check her out]. Also listened to all the Guerrilla Marketing recorded training calls [Zoe: excellent.] But also my brain has to learn a whole new circuit.

Just read a book called “The BrainThat Changes Itself” by Normn Doidge and it gave me hope that anything is possible. There is so much info on the info that its hard to stay on one thing at a time [Zoe: good work, that's the trick (I think) to know that you have to focus on one thing at a time] Actually I have some Lifewave Patches that i have put on my temples … they’ve actually eased the brain strain [Zoe: haha].

Anyway thanks Zoe I will check out Perry Marshall. Actually just got my first lesson.

I’ve listened a bit to Cherie but it went over my head a bit but I’ll go back to her again [Zoe: yeah start at the Google 101 stuff then].

Better go back to business. Thanks again and talk soon

Frank