Hi, Mark Wyatt and Zoe deLuca here.
Welcome to our blog. After 7 years of working in the online direct sales industry, we have taken a step that we believe is unprecedented in the world of online direct sales.
We have created a website which reveals the TRUTH about our industry, warts and all, from a top earner’s perspective. And here it is in a nutshell…
Ninety-nine percent of what your average network marketing company tells you is a load of rubbish! Nothing more, nothing less.
Want to know the biggest problem we face as internet marketers?
LIARS.
A competitive economy creates ruthless temptation to lie, exaggerate, distort, and mislead. Then the internet puts that temptation on steroids.
As marketers every time we look at the results of a split test we’re faced with a moral dilemma. Because the majority of the time, strengthening a claim beyond what can actually be delivered raises your click through and conversion. And sadly, outright lying probably raises it stratospherically.
So what’s an ethical marketer to do? Well, we’ve decided to go “against” the flow.
Therefore, the information you will read on this site may come as a huge revelation to you. If you have been involved in a multi-level or network marketing business before, there will probably be quite a few “aha moments”, as we shed some light on why so few people make any money (whatsoever) in this industry.
Zoe with Marketing Leader Michael Hamburger
On the bright side, there are, of course, a lot of very honest and ethical people making good money. And there are a lot of professional and genuine people making a lot of money. If you are looking at direct sales, MLM or network marketing as a business model for the first time, congratulations. We hope to open your eyes to the type of company you want to look for. There are different structures, and choosing the wrong type will dramatically impact on your bottom line.
Our aim is to give you the most accurate and relevant information we can about this industry, so that you are positioned to make a truly informed decision about whether or not to make a commitment to starting your own business in this arena.
In short, we will bring you the “Home Truths” about our industry (information that even the most honest sponsor is unlikely to tell you)
But we are probably getting a little ahead of ourselves here.
After all …
Why should you listen to what we have to say? Are we telling the truth?
Let us share our story with you, and then make up your own mind.
So Who are Mark and Zoe?
We are Mark Wyatt and Zoe deLuca – Internet Marketers and Home Business Mentors. We started this website as a couple as, quite frankly, we do just about everything together!
We live on the beautiful Sunshine Coast, about an hour’s drive north of Brisbane in Queensland, Australia. As Business and Life Partners, we work our Network Marketing Business from home around the two youngest of our five children.
Zoe started our original Multi-Level marketing business in March 2003. At that time we were struggling to make ends meet after Mark had lost control of his own Company (that he had put 12 years of blood sweat and tears into). It was after Zoe’s initial success that Mark decided he “wanted in” on our Home Business.
For the first two years our business grew steadily until we were making a residual income of over $5000/mth. But then things started to change. Our income levelled out and then started going backwards. We were recruiting like crazy but our team members couldn’t duplicate what we were doing. We just kept racking up debts on our credit cards and ended up in financial disaster.
The Market had changed and we needed to change with it. After lots of trial and error and finally finding Attraction Marketing we have completely transformed our business (and our lives).
In September 2008, we came across CarbonCopyPro on the Internet, and spent some time doing due diligence on the business opportunity and the product.
Almost immediately we could see the power of the education and marketing system that had been put together.
We knew enough about direct response marketing to see that it was a million miles ahead of anything else out there.
Mark and Zoe with Business Philosopher and Mentor Mr Jim Rohn - A True Inspiration To Us.
As you can imagine, we were elated. And this elation continued, until we started to notice something that we were far less comfortable about. We could see that despite sponsoring and plugging new people into the best education and marketing platform we had ever seen, few of them were achieving the results they were looking for.
The reasons for this are many and varied.
But, to start at the very beginning, the number one reason why so few people get up and running in their fledgling businesses, as we see it, starts with the marketing of the ‘business opportunity’ in the first instance.
Now, we don’t want to suggest that the marketing across the board in the industry is deliberately dishonest, but it most definitely is misleading.
The marketing (including the first campaigns we ourselves ran), led people to believe that marketing a business online is simply a matter of opting into and following a proven system.
Having done this very thing ourselves, we know that the system does indeed work. But there is a lot more to this picture.
One of the joys of our business is time spent together enjoying some of the finer things in life.
We found that there were some definite “gaps” (for want of a better word), in people’s understanding before they got started. We could see that some people came into the industry with zero experience and understanding of exactly what this (or any) business involves. And this fundamental lack of understanding of the bigger picture was tripping them over, before they could even get set up.
So we moved our search online. We could see that increasingly, people are becoming connected around the world, and e-commerce is growing by the second.
As Bill Gates has said “If you are in business and you are not online, you are not in business”.
We knew there was a lot of money to be made online, and we were keen to find out how to educate and position ourselves best to do this.
And so we pick up where we left off earlier. We have built a large international team, and we are committed to guiding them and all newcomers through the process of learning this industry.
We decided to set up this blog as a resource to pull together the best information we have learned about our industry for use by those who are looking at this industry as a way to supplement, or replace an income. It is designed to give newcomers an overview, as well as very specific information on everything from business and marketing models and strategies, to personal mindset, to the psychology of buying and selling and finally, to professional outsourcing solutions.
We have compiled, and will continue to add to the content, with our own favorite and most valuable resources. We would love to make this site an interactive one, so we invite your comments and feedback, as well as any questions you would like to see us address. You can post your comments or questions at the end of each article in the comment boxes provided.
Our goal is to guide you through the mountain of information available to everyone looking for business opportunities online, and allow you to perform a thorough due diligence.
This will save you from making devastating mistakes that will drain you of energy, time and money.
The WWW is the most dynamic and rapidly expanding business environment in history, and in order to stay ahead of the pack, it is critical that you stay connected, and on a steep learning curve. Know that if you opt in to an online business, you are also choosing a path of continuous learning, because the competition is vast and fierce. Committing to this process will not only place you in a relatively small group of elite online business people, it will also potentially make you a lot of money. And that, after all, is why we are in business;-)
Respectfully,
Mark Wyatt & Zoe deLuca
Baywater Drive, Twin Waters, Queensland, Australia
Email Us Here: Info@MarkandZoe.com
Meet Us Here: http://MakeTheWorldYourOffice.com/AboutUs
Join Us Here: http://MakeTheWorldYourOffice.com/Welcome
Ask Us Here: http://MakeTheWorldYourOffice.com/FAQ
